97%
Research Online First
97% of consumers read reviews and research a local business online before ever picking up the phone. Almost nobody calls cold anymore.
Whether a customer finds you cold or gets your name from a friend, the first thing they do next is look you up. What they find decides whether you get the call.
97% of consumers read reviews and research a local business online before ever picking up the phone. Almost nobody calls cold anymore.
Of people who search for a local business on their phone, 88% call or visit that business within 24 hours. Visibility in that moment is the job.
A lot of owners assume this only matters for people searching cold. It doesn't. Even a referral from a friend, neighbor, or another contractor still pulls up your name on Google before they call. If what they find is a bare bones profile, no reviews, outdated photos, missing information, that referral can hesitate or move on to the next name on the list.
A strong Google Business Profile doesn't just generate new leads. It protects the leads you're already earning through word of mouth.
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