Stone Arrow Marketing is a digital marketing agency built specifically for home service businesses: plumbers, electricians, HVAC, roofing, irrigation, restoration, and the trades that keep homes running. We focus on the handful of things that actually move the needle for local service businesses: a Google Business Profile that ranks, a website that converts, and follow-up systems that make sure no lead goes cold.
Stone Arrow is based in the San Antonio/Hill Country Area, but we work with home service businesses nationally, anywhere a Google Business Profile, a website, and a follow-up system can turn more searches into booked jobs.
Stone Arrow was founded by someone who spent years on both sides of the home services lead problem before ever building a marketing agency.
That start was as an account manager for an industry-leading water treatment company, selling water softeners and filtration systems to new homeowners through partnerships with home builders across the San Antonio/Hill Country Area, hands-on experience in how trade and service businesses actually win work, from the inside, not from an agency looking in.
From there came a move into plumbing as an advisor for a large local plumbing company, selling water heater replacements where nearly every lead came through a single retail partnership. When that channel slowed down, so did the phone, and there was no lever to pull, no way to influence it. That's the exact problem home service businesses hire Stone Arrow to fix: dependence on one uncontrollable lead source.
Stone Arrow pairs that firsthand trade experience with real digital marketing expertise from a background running a Boutique Digital Marketing Agency. The result is local visibility you own instead of rent, built by people who've lived the pain of an uncontrollable lead pipeline, not just sold a theory about fixing it.
Homeowners want to know what you do, where you work, and how to reach you, fast. We build for that, not for design awards.
Your Google Business Profile, website, and CRM should work together as one system that keeps generating jobs, not a website that goes stale after launch.
We specialize in home service businesses, so every recommendation is built around how homeowners actually search for and hire your kind of work.
You'll always know what's working: calls, bookings, and revenue tied back to the channel that produced them.