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Digital Marketing Built for Home Service Businesses

More calls, more reviews, more booked jobs. Stone Arrow Marketing runs your Google Business Profile, website, and marketing systems so you can focus on the work.

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Google Business Profile

Own the local map pack with a profile that's fully optimized, actively managed, and backed by a steady stream of five-star reviews. Curious why any of this matters? See our Google Business Profile FAQ.

GBP Optimization

We fully build out your Google Business Profile with accurate categories, service areas, geo-tagged photos, and keyword-rich descriptions so Google understands exactly who you serve. A properly optimized profile ranks higher in the map pack and converts more searchers into calls, without you touching a single setting.

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GBP Management

Ongoing posts, Q&A monitoring, photo updates, and category audits keep your profile active in Google's eyes. Profiles that post and update regularly earn more visibility than ones left untouched. We handle the weekly upkeep so your listing never goes stale or falls behind competitors.

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Reputation Management

We automate review requests after every job, respond to feedback on your behalf, and flag issues before they become public complaints. More recent, relevant reviews build trust with both customers and Google's ranking algorithm, turning your reputation into a genuine competitive advantage.

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Website & Systems

A fast, trustworthy website built to convert visitors into booked jobs, plus the technical SEO and AEO foundation to get found by Google and AI search.

Website Design

We design mobile-first websites built around one goal: getting the phone to ring. Clear service pages, visible trust signals, and simple booking paths replace clever taglines and sliders. Every page is fast-loading and structured so both homeowners and search engines immediately understand what you do and where you serve.

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Website Management

Hosting, uptime monitoring, security updates, and content edits are handled for you month to month. Your site stays fast, secure, and current without hiring an in-house webmaster. When you need a new page, promo, or service area added, we make the change and it's live the same week.

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SEO / GEO

We optimize your site for traditional Google rankings and for generative engines like ChatGPT and AI Overviews, using structured data, clear service definitions, and locally-relevant content. As search shifts toward AI-generated answers, this dual approach keeps you visible wherever homeowners are actually searching.

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Full Marketing Suites

An AI-driven CRM that captures, nurtures, and follows up with every lead automatically, so no inquiry falls through the cracks.

AI-Driven CRM Setup

We build out a CRM tailored to your business that logs every call, form, and text in one place. Automated pipelines move leads from first contact to booked job without manual tracking, giving you a clear view of exactly where every prospect stands at any moment.

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Automated Follow-Up

Missed-call text-back, instant email replies, and scheduled follow-up sequences respond to leads within seconds instead of hours. Faster response times are one of the biggest predictors of whether a lead converts, and automation makes that speed possible without adding staff.

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Reporting & Insights

A simple monthly dashboard shows where your leads and jobs are actually coming from, so ad spend and effort go toward what's working. No vanity metrics or confusing exports, just a clear picture of calls, bookings, and revenue tied back to each marketing channel.

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Social Media & Campaigns

Consistent social presence, targeted ad campaigns, and dedicated funnels that turn attention into booked jobs.

Social Media Management

Regular posting across Facebook and Instagram keeps your business visible between jobs, using before/after photos, reviews, and community content that builds trust with local homeowners. We plan and post on a consistent schedule so your feed always looks active and professional.

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Marketing Campaigns

Targeted local ad campaigns on Google and Meta put your business in front of homeowners actively searching for your services. We manage budget, targeting, and creative, then optimize weekly based on real cost-per-lead data instead of letting a campaign run on autopilot.

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Funnel Builds

Dedicated landing pages for seasonal promotions or specific services give ad traffic a focused next step instead of dropping visitors on a generic homepage. Each funnel is built to capture contact info fast, with clear offers and minimal friction between click and booked appointment.

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Ready for More Booked Jobs?

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