We optimize your site for traditional Google rankings and for generative engines like ChatGPT and AI Overviews, using structured data, clear service definitions, and locally-relevant content. As search shifts toward AI-generated answers, this dual approach keeps you visible wherever homeowners are actually searching.
GEO is the practice of structuring your website's content, schema, and answers so AI systems like ChatGPT, Google AI Overviews, and Perplexity can accurately cite and recommend your business, in addition to ranking in traditional search results.
They overlap heavily, but GEO places extra emphasis on clear, directly-answerable content and structured data (like FAQ and Service schema), since AI answer engines pull from that structure rather than ranking a list of blue links.
Yes. Homeowners still use traditional Google search, but a growing share also ask AI assistants for recommendations, so covering both keeps you visible across how people actually search today.